About Me
Let's get to know each other
About Me
University Campus
"Creativity is the bridge between strategy and storytelling — and I love building both."

So, who am I?

Hi, I'm Jelena — part visual daydreamer, part strategic storyteller, entirely obsessed with finding the magic hiding in your brand. I collect stories from every corner of the business world, from entrepreneurs sketching dreams on napkins to established companies ready for their next chapter.

Together, we'll turn your brand into the story everyone wants to tell, creating connections that feel less like transactions and more like building a community.

Let's turn your vision into the story everyone shares.

Education & Skills

Education & Expertise

Combining academic excellence with practical skills to deliver exceptional digital marketing solutions tailored to your business needs.

University Campus

Academic Education

Shippensburg University, Shippensburg, PA
Bachelor of Science in Business Administration (BSBA)
Major: Marketing
Concentration: Digital Marketing & Analytics
Minor: Art
Accreditation: AACSB International
December 2024

Awards & Recognition

Dean's List
Spring & Fall 2024
Student Volunteer of the Year
American Marketing Association
Communications Officer
AMA SU - Fall 2024
Professional Development

Professional Certifications

Continuously expanding knowledge through industry-recognized certifications.

Certificate of Graphic Design
Google UX Design
Google Digital Marketing & E-Commerce
Google Data Analytics
Google AI Essentials
HubSpot Content Marketing Certification

My Marketing Toolkit

Professional Skills

Equipped with a comprehensive skill set and proficiency in industry-leading tools.

Social Media Marketing

  • Facebook & Instagram
  • TikTok & Pinterest
  • LinkedIn & Twitter
  • Content Creation
  • Community Management

Design & Creative

  • Adobe Creative Suite
  • Canva Pro
  • Figma
  • Video Editing
  • Brand Design

Analytics & Data

  • Google Analytics
  • Meta Business Suite
  • SPSS Statistics
  • Excel & Data Studio
  • Performance Tracking

Strategic Marketing

  • Content Strategy
  • Campaign Planning
  • Market Research
  • SEO Optimization
  • Brand Positioning
Personal Interests Section

Beyond the Desk

The creative pursuits that keep me inspired

Ceramics & Illustration

My hands are happiest when creating—whether it's transforming clay on the wheel into functional pottery or bringing ideas to life through illustration. These tactile art forms help me think differently about design problems and keep my visual creativity flowing even when I'm away from client work.

pottery

Finding Inspiration Outdoors

Hiking trails and exploring nature provides the perfect counterbalance to digital work. I regularly venture outdoors to disconnect from screens and reconnect with natural forms, colors, and patterns. These experiences often inspire new creative directions in my professional work.

Trail

My Feathered Assistants

My two cockatiels are more than pets—they're my unofficial creative directors. Their curious personalities and playful antics provide daily entertainment and a reminder not to take life too seriously. They've been known to whistle their approval (or criticism) of my latest designs.

bird

The Joy of Baking

In the kitchen, I apply my creative energy to baking—another form of making where precision and artistry meet. There's something deeply satisfying about the process of transforming simple ingredients into something beautiful and delicious to share with others.

bird
html

Let's Connect

Have a project, question, or job opportunity?

Or just want to say hi?

I'd love to hear from you!